The Dream That Never Left
Growing up, we dreamed big, acted from the heart, and believed anything was possible. But as life went on, we were taught to be rational. To think things through. To play it safe. Little by little, that inner voice quieted down. Dreams got traded for expectations. Yet deep down, that spark never disappeared — and we missed it.
As Gretzky said, “You miss 100% of the shots you don’t take.” It was time to take ours.
The Bracelet That Sparked It All
On a trip to Venice Beach, we discovered a small shop with beaded bracelets. At first, jewelry wasn’t really our thing — but something about them felt different. Simple. Bold. Personal. Wearing one felt like a reminder to trust ourselves, to stay grounded, and to keep moving forward. That quiet confidence stuck with us.
And when we couldn’t find a brand that truly captured it, we decided to build one. That’s how BOLDN was born — our first bold move.
Building Boldn Together
What started as a personal project quickly became bigger when we found each other and teamed up. Together, we turned BOLDN into a brand with meaning: handmade bracelets crafted with high-quality materials and timeless design. More than accessories, they’re symbols of confidence — reminders that being bold isn’t just something you feel, it’s something you choose.
So be fearless.
Be bold.
Because bold looks good on you.
— Antoine & Étienne, Co-Founders
We believe in courage over comfort. In daring to chase what matters. In dreaming beyond limits, even when it seems impossible.
Feel the Vision
