Growing up, I dreamed big, acted from the heart, and truly believed that anything was possible. But as I grew older, I was taught to be rational. To think things through. To be realistic. Little by little, that inner voice grew quiet. I traded my dreams for safety — for what made sense on paper, for what others expected. But deep down, that part of me never disappeared.

I started to miss that way of thinking — the confidence, the drive. I wanted it back. As Gretzky said, “You miss 100% of the shots you don’t take.” It was time to take mine.

It started on a trip to Venice Beach as I walked into a small shop and noticed a display of beaded bracelets. I’d never really been into jewelry, but something about them stood out. I tried one on, and it just felt right — simple, bold, and somehow personal. It complemented my style without trying too hard. 

I kept wearing it. Over time, I noticed it made me feel more grounded. More confident.
Like a quiet reminder to trust myself and keep moving forward.

That feeling stuck with me. And when I couldn’t find a brand that captured it, I decided to build one.

BOLDN began as my own bold move. But along the way, I met someone who felt the same. We teamed up and brought the vision to life — something more meaningful than either of us could have built alone.

Our bracelets are handmade using high-quality materials and timeless design. They’re a reminder that confidence isn’t just something you feel — it’s something you choose.

We believe in taking risks. In chasing what matters.
In dreaming big, even when it feels impossible.

So be fearless.
Be bold.
Because bold looks good on you.

Antoine, Co-Founder